Listen to your clients
Most clients will tell you WHAT they want. Some are explicit and clear. Others require help. The reasons WHY clients buy typically drive the way they buy. Are your clients’ asks or requests logical? Why do clients want to work with you?
Understand root causes
Client requests are driven by underlying needs which may differ per stakeholder.
Good value propositions address the needs behind the request. Do you know the bigger picture for your clients? Do you always know what everyone wants to achieve?
Tell clients why to buy
Most organizations are good at explaining WHAT they offer. But most clients don’t just buy what is on offer. They want to understand WHY they should buy, why now and why from you. Are your offers sufficiently explanatory?
Structure your messages
Content of proposals may be disregarded if not logical to follow. Well structured value propositions with a compelling storyline can help convince clients to award their business to you. Are your messages always focused on the client?
Did you know?
- Striving for great client experiences solves root cause issues, reduces cost to serve and increases loyalty.
- Over 80% of consumers are willing to pay more for a better experience.
- Almost 90% of consumers may switch to a competitor following a poor experience.
- A good client experience may result in 140% increase in customer spend.
- Happy clients are almost twice as likely to stay loyal to you.
